彩乐乐网

案例详情

稻草人皮具有限公司

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彩乐乐网  ZONGBUWEIYUGUANGZHOUDEDAOCAORENPIJUYOUXIANGONGSI,ZI2004NIANJIANGQIYUANYUMOXIGEDE“DAOCAOREN”PINPAIYINRUZHONGGUO,GONGSIYI“TEXUJINGYING”ZUOWEIPINPAIFAZHANZHANLVE,MUQIANYIZAIQUANGUOYONGYOU4000DUOJIAJIAMENGDIAN,XIAOSHOUQUDAOSHENRUFUSHEZHISANSIXIANCHENGSHI。

  YIZHIYILAI,DAOCAORENGONGSISHIFENZHUZHONGQIYEXINXIHUAJIANSHE,ZAOZAI2014NIANJIUYISHANGXIANSHIYONGDINGZHIDEERPRUANJIANGUANLIYEWU,RANERPANGDADEERPZHINENGYILAIDIANNAOZAIXIANXIADAN,QIEJINJINFUGAILE50%DEZHONGDUANMENDIAN,YUANYUANBUNENGMANZUFEISUKUOZHANGDEXINDIANXUYAO。

  “DANGSHIWOMENJIUZAIXIANG,XIANZAIZHINENGJIZHEIMEPUBIANLE,NENGBUNENGJIUYONGYIDONGXIADANDEFANGSHILAIMANZULINGWAI50%DEMENDIANXUYAONI?”GUANGZHOUDAOCAORENGONGSIPINPAIBUXINXIHUAYUNYINGDEFUZERENXIANGBIZHEJIESHAO,“QIAHAOYIGEOURANDEJIHUI,YIDINGHUOCHUXIANLE,JINGFENGONGSISHIYONGHOUTUIJIAN,DAOCAORENZONGBUJUEDINGZAIQUANGUOMENDIANQIYONGZHEIKUANGENGSHIHEYIDONGHULIANWANGSHIDAIFAZHANXUYAODEYIDONGKEHUDINGHUOXITONG。”

彩乐乐网  GUONEISHOUKUANYIDONGKEHUDINGHUOXITONG:YIDINGHUO

彩乐乐网  JIEZHIMUQIAN,DAOCAORENQUANGUOYIYOUYUE14JIAFENGONGSISHANGXIANSHIYONGYIDINGHUO,MEIGEFENGONGSIDULIGOUMAI1TAOFUWU,JIBENYIFUGAIQUANGUODABUFENXIAOSHOUQUYU。SHIYONGYIDINGHUOJIN1NIAN,FENGONGSIDEYUANGONGDOUYIXIGUANSHIYONGYIDINGHUOLAIYIDONGXIADAN,JIHUMEITIANDOUYOUDAKAIYIDINGHUOAPP,JINXINGXIADANSHENHECHUKUDENGGEZHONGCAOZUO,FANGBIANKUAIJIE。

  端到端的营销链接 打通二三级分销全流程

  FUZERENJIESHAOSHUO,DAOCAORENZAIQUANGUODEYEWUMOSHISHIYIPINPAIZONGBUGUANKONGFENXIAOSHANG(DAILISHANG)、FENXIAOSHANG(DAILISHANG)GUANKONGJIAMENGSHANGWEIZHUDESANJIFENXIAOTIXI,JIAMENGSHANGXIANGFENXIAOSHANG(DAILISHANG)DINGHUO,FENXIAOSHANG(DAILISHANG)XIANGZONGBUDINGHUO,JISANJIXIANGERJIDINGHUO,ERJIXIANGYIJIDINGHUODEMOSHI。

彩乐乐网  ZAIZHEIZHONGMOSHIXIA,DAOCAORENGONGSICAIYONG“DINGHUOZHI+BUHUOZHI”JIEHEDEFANGSHILAIYUNYINGRICHANGGONGHUOTIXI,GONGSIMEINIANZHAOKAI5CIDAXINGXINPINDINGHUOHUI,FENXIAOSHANG(DAILISHANG)KEYIDAODINGHUOHUIXIANCHANGDINGHUO,ERQITARICHANGBUHUOXUQIUZETONGGUOZONGBUSHOUJIGEGEFENGONGSITIANXIEDEBUHUOMOBANLAIWANCHENG,PINGJUNMEIYUEYICI。

  YIDINGHUODECHUXIAN,RANGJIAMENGSHANGYUFENXIAOSHANGDEYILIANJIE,SHIXIANLEERSANJIFENXIAOQUANLIUCHENGDIANSHANGHUA,ZUODAOLEDUANDAODUANDEYINGXIAOGAOXIAOLIANJIE。XIANZAIGEFENXIAOSHANGQIXIADEJIAMENGDIAN,KEYIGENJUDANGDIDEXIAOFEIXIGUAN,YIWANGDEXIAOSHOUSHUJUYIJIDUILIUXINGQUSHIDEBAWO,XUANZEDINGHUODEBUTONGKUANSHIYUSHULIANG,PINGJUNYINIANYIGEFENXIAOSHANGHUIXIADAN3000GESKUZUOYOU(DAOCAORENPIJUYINIANDAGAIZONGGONGYOU6000-7000GESKU)。CIWAI,FENXIAOSHANGHAIKEYITONGGUOSHEZHIBUTONGJIAMENGDIANDEDINGHUOSHULIANGSHANGXIAN,YOUCELVEDIKONGZHIJIAMENGDIANDEDINGHUOQINGKUANG。

  快进快出 及时补货 合理掌控销售节奏

  YENEIRENSHIDOUZHIDAO,CONGSHIPIJUXINGYE,YOULIANGDATIANRANYOUSHI:YISHIWUCHIMAKUNRAO,ERSHIWUMINGXIANHUANJIFANNAO,MAIYIGEBUYIGE,KUCUNYALIXIAO,DANCONGLINGYIFANGMIANLAIKAN,PIJUSHUYUDIPINXIAOFEISHANGPIN,GOUMAICISHUYUANBURUFUZHUANGNEIMEPINFAN。YINCI,RUHEJIASUHUANXIN,CIJIXIAOFEIZHECHIXUGOUMAIYEJIUCHENGLEXIANGDAOCAORENZHEIYANGDEPIJUCHANGSHANGJIXUJIEJUEDEWENTI。

  “YINWEINVXINGDUISHISHANGGANYAOQIUQIANGLIE,SUOYIWOMENDENVBAOCHANPINSHANGXINDOUBIJIAOKUAI。”TIDAOCHANPINHUANXIN,FUZERENXIANGBIZHEFENXIANGLEDAOCAORENGONGSIBINGCHIDE“KUAIJINKUAICHU JISHIBUHUO”YUANZE,JIANDANLAISHUO,JIUSHIJIAMENGSHANGGENJUXIAOSHOUPINLV,XIAOSHOUJIANGEDENGSHISHIDIAOZHENGXIAOSHOUCELVE,JISHIXIANGDAILISHANGBUHUO。KUAIDEHUA,PINGJUNYIZHOUBUHUOYICI,MANDEHUA,MEIBANGEYUEBUHUOYICI,ZHEIGEJIEZOUYOUJIAMENGSHANGLINGHUOZHANGKONG。

  CHUANTONGDEBUHUOMOSHIXUYAOFENXIAOSHANGQINZIDAOZONGBU,JIANHUOBUHUO,XIAOLVDI,SUDUMAN,YOUQISHINEIXIEKUADIYUDEDASHENGFENBUHUONANDUGENGDA,CHENGBENGENGGAO。SHIYONGYIDINGHUOHOU,JIANJIEYIYONGDECAOZUOJIEMIAN,ZHIGUANQINGXIDESHANGPINZHANSHI,NENGRANGJIAMENGDIANSUISHISUIDIGENJUSHIWUDUIYINGDEKUCUNJINGZHUNBUHUO,DADATISHENGLEBUHUOZHUNQUEXINGYUCHENGGONGLV,XIANZAIPUBIANZAI90%YISHANG。TONGSHI,FENXIAOSHANGNENGGOUSHISHICHAXUNYEWUSHUJU,TONGGUOYIDONGDUANKUAISUCHULIDINGDAN,TISHENGLEGONGSIDEZHENGTIXIAOLV,YEJIANGDILEYUNYINGCHENGBEN。

  “XIANGBIYIQIANFANFUQUEREN,LAIHUIGOUTONG,OUERHAIHUIZAOYU‘QIANGHUO’DEQINGKUANG,XIANZAITONGGUOYIDINGHUOLAIBUHUO,BIMIANLECUODANLOUDANDEXIANXIANG,CHENGGONGLVGAO,MENDIANZAIYEBUYONGDANXINQIANGBUDAOHUOLE。”FUZERENGAOSUBIZHE,“GAOBIELESHOUCHAODINGDANHOU,DAOCAORENGONGSIDADAJIEFANGLELAODONGLI,XIANZAIGEFENGONGSI,JINXU3RENJIUKEYIFUZEQIXIAJIN200JIAJIAMENGDIANDEXIADANSHENHECHUKUDENGQUANBULIUCHENG,BIYIQIANJIANSHAOLE4RENDEGONGZUOLIANG。YUANGONGZHIXUYAOTONGGUOYIDINGHUOBADINGDANDAYINCHULAI,JIDAOCANGKUQUPEIHUO,DINGDAN(YEJIUSHIPEIHUODAN)DAOLECANGKU,PEIHUOCHUKUHOUJIUSUANSHIWANCHENGLEKUAISUCHUHUO。”

彩乐乐网  CHULEJIASUHUANXIN,JIXUJIAKUAIDINGHUOPINLV,ZUODAOGAOXIAOBUHUOZHIWAI,WEILAI,DAOCAORENHUITOURUGENGDUOZIYUANPANHUOSHANGPIN,XIJIYI“XIAOQINGSHE”DIJIAKUAISHISHANGCHANPINFENGGE,DADONGNIANQINGYIDAICHURUZHICHANGDEBAILINGQUNTI,BINGPEIBANMUBIAOXIAOFEIQUNGONGTONGCHENGZHANG。

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